Logo is a vital part of brand identity for any business. According to the research, people set up a first impression of a brand within 7 seconds.
So, the logo plays a big part in that. You can keep your logo in two formats. The first one is the regular raster logo. The second one is a vector logo.
The raster logo is made of pixels. When you zoom in on the logo, the pixels are visible. So, what is a vector logo? In this article, we’ll clarify that. Always remember that you must keep your logo in vector format. Having a Logo Vectorization logo is extremely important.
But why do businesses use it? Let’s know.
What Is a Vector Logo?
A vector logo is a shape-based logo. It is created by using lines, shapes, curves, and paths. Because of this, vector graphics can be resized infinitely without losing quality. You can place a vector logo for a social media icon, printing, business card, flayer, banner, billboard etc.
Every famous logo you see around, such as Apple, Nike, Coca-Cola, every logo is created in vector format. Brands and professional businesses always use vector logos. It gives the logo a proper finish with unlimited resolution. You can print the logo. Also, you can use it for the web.
What are Vector Logo Formats?
It’s important to know the right file format for vector logos. If you save your vector logo in the wrong format, it will lose its resolution. AI is Adobe Illustrator’s default vector file format.
This is the best file format to keep your vector logo editable. Another popular file format is EPS. It is widely used for professional printing and graphic design.
SVG is a popular website logo. It’s suitable for responsive digital graphics. Some people think PDF is a raster format.
But PDFs support both raster logos and vector logos. You can share a print-ready file in PDF format. So, you have to choose the vector file types based on your requirements.
Why Most Professional Brands Use Vector Logos?
We have already mentioned that brands use vector logos. Professional businesses need logos for multiple reasons.
A logo is an art that you are going to use everywhere in your business visuals. It will be used on the websites, packaging, uniforms, vehicle wraps, banners, product labels, business cards, etc.
Using a vector logo ensures your design remains consistent for every surface. There are no size limitations. A vector logo doesn’t lose quality when resized.
The logo maintains sharp edges when they are printed. You can print for any size. Printers always prefer vector artwork. Because it produces more accurate printing results.
Why Is Vector Logo More Important Than Raster?
Raster and vector are image formats. They have their different uses. Raster Logos are saved in JPG, PNG, and GIF formats. These files are pixel-based. The main problem with raster graphics is limited resolution.
It can get it right for a specific resolution. It will get blurry when increasing the size.
That’s why it is harder to edit. Also, the raster logo is not suitable for printers. It produces lower print quality. Not ideal at all for large-scale branding.
On the other hand, vector logos don’t have those limitations. It gives you infinite scalability. The printing result is always clean. Suitable for a professional appearance.
Advantages of Using a Vector Logo
Unlimited Resizing Without Losing Quality
This is the biggest advantage of a vector logo. You can use the logo for any size. A single vector logo file is suitable for every visual-related option.
There are no limitations like the raster image. It doesn’t matter how big the logo becomes, the quality stays sharp.
Accurate Printing
Printers produce more accurate details using vector files. That’s why whenever you send something to the printing people, they will ask for the vector file.
Because they know the importance of vectors for accurate printing. So, get ready for the next time.
Easier Color Adjustments
Changing brand colors becomes much easier with editable vector paths. Many businesses prefer to make a few changes to their logos from time to time.
You can easily do that with a vector logo. No need to create the full logo every time to make any adjustments.
Brand Consistency
A vector logo keeps your branding consistent. You can use the same logo for materials. Most importantly, the logo will be shown as high-quality graphics.
It brings consistency to your brand visuals. It increases the positive impression of brands.
Need for Screen Printing
Embroidery machines and print shops need vector artwork for production. Many businesses need screen printing to print their merchandise products.
Getting your logo in vector format will keep it ready for screen printing. No need to work differently on that.
Where Vector Logos Are Used?
Vector logos appear almost everywhere in business. It’s a main part of marketing. Let’s be more specific and higher on the specific use of vector logos for a business.
- Websites and Mobile Apps
- Packaging and Labels
- Product branding.
- Clothing Printing
- Banners
- Promotional Products
- Pens, mugs, and stickers
Common Confusion About Vector Logos
Many people misunderstand vector graphics. Let me clarify those. Some people think PNG means vector. PNG is a raster format. Many people think that because it supports a transparent background. A transparent background isn’t the indicator of a vector.
Another misconception is that large images mean high quality. That is also not true. A large raster image still loses quality when resized. Some people think auto image trace creates perfect vectors. Manual tracing is required for professional results.
Sum Up
Still confused about what is a vector logo? It is the foundation of professional branding. Without vector artwork, your logos become blurry. It’s difficult to print.
Also, it is hard to edit for designers. So, you should improve your business identity with a clean vector logo. We’ll help you with that. Our professional vector designers will help you to update your current logo.
You can send us your blurry logo file. We will convert it into a vector format. Let’s experience the improvement of your logo.
FAQ’s
What does a vector logo mean?
The vector logo means creating a logo using paths and shapes. It is not dependent on pixels. You can use it for any size.
How do I know if my logo is vector?
Open your logo and zoom in closely. If the resolution stays the same after zooming in closely. The logo is in vector. If it gets pixelated after zooming in, it is not a vector file.
Is Canva a vector?
Canva is not a vector-based software. It is a raster-based online design tool. You can use it for creating a logo. But there are not enough customization options. Also, the quality is not as high as the vector.